Sweet success: Endangered Species Chocolate is No. 1 across the map
Mission-driven chocolate company is tops in units and dollars sold throughout the United States

INDIANAPOLIS – For the first time since SPINS* has been gathering data, Endangered Species
Chocolate (ESC) is ranked number one for natural chocolate in all seven individual U.S.
regions. ESC’s growth rate in those regions ranges anywhere from 25 to 65 percent.

For the four-week period ending July 15, ESC’s sales volume nationwide was $698,164, nearly
$200,000 more than its closest competitor. In terms of units sold, ESC outperformed the
second-ranked brand by more than 163,500 units, with 386,419 sold.

Also reported by SPINS, the leading provider of information in the natural products industry,
ESC continues to be the leader in sales volume and units sold among the top 200 brands of
natural chocolate for the total U.S.

“This year has been very good for Endangered Species Chocolate,” said Wayne Zink, CEO of
ESC. “With a continual eye on our plan and goals, we remain rooted in our core value –
Reverence for Life – and our customers appreciate that. It is clear that consumers are
concerned about conservation, and are embracing our new definition of ‘endangered’ being that
all species, habitat and humanity are endangered on our planet – not just the animals on a list.”

In a recent survey of ESC customers, 96 percent say environmental issues are important to
them and a resounding number take action in their day-to-day lives.

ESC’s dark chocolate products continue to be the company’s strongest sellers. According to
SPINS, ESC’s top three sellers are its 72-percent cocoa Smooth Dark Chocolate, 88-percent
cocoa Extreme Dark Chocolate and 70-percent cocoa Dark Chocolate with Mint bars,
respectively.

“With the reported health benefits of dark chocolate, we’re seeing increased demand in that
category,” said Jae Park, ESC’s director of marketing. “So, not only are our customers seeking
chocolate that helps the environment, they’re also looking for products that are beneficial to their
health.”

ESC currently offers a wide variety of dark, milk and white chocolate products. Most recently,
the company entered the culinary niche with Gourmet Baking Rounds and Random Weight
Bars.

“As consumer demand changes, so will we,” Zink said. “What will not change, however, is the
quality of our premium chocolate or our commitment to our mission.”

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Indianapolis-based Endangered Species Chocolate is fully committed to providing customers with delicious, high- quality, all-natural ethically traded, naturally shade-grown, and kosher products, as well as products that are certified organic. To honor its core value – Reverence for Life – ESC confirms that all beans used in its products are purchased from family-owned properties where the income benefits the community. They also donate 10 percent of net profits to help support species, habitat and humanity. The number one best selling brand of natural chocolate in the natural food category, ESC offers nearly 30 products.

For more information, please visit www.chocolatebar.com/news.htm