The Buzz on Bloom
From time to time we get customer’s calling in about their bloomed chocolate. What’s bloomed chocolate you may ask? Blooming is the change in the color and texture of chocolate due to improper storage. When chocolate is exposed to high fluctuations in temperature and or humidity, it can take on a white discolored appearance and its texture can become grainy and feel oily on the surface.
While the chocolate is still perfectly safe to eat, many people can tell a difference in the taste profile of the chocolate as well.
In order to prevent blooming from occurring always store your chocolate at room temperature in a cupboard or pantry. DO NOT put your chocolate in the freezer or refrigerator and during summer months make sure that you don’t leave chocolate in a hot car or in direct sunlight (this can also cause melting).
If you find that your chocolate was all ready bloomed when you purchase it from a store, be sure to return it so that they can make sure that the chocolate is being stored properly.
So remember even though your bloomed chocolate is safe to eat, with a little careful storage you can make sure that it will remain in the same pristine condition it was when it left our factory.




