I love going to The Apple Store! No, not the one with the flashy iPhones. The Apple Store is a seasonal fruit stand (+ tons of other tasty treats) in Fishers, Indiana – not too far from Endangered Species Chocolate’s factory. Open for two precious months each year (Sept-Oct), this is a spot to fall in love with the tastes of fall. Fresh, crip, locally grown apples – available by the bushel or peck – just imagine the smell that greets you when you walk in!
Apples are the best. But caramel apples are even better! That’s why I make a bee line for the rows of apples enrobed in buttery rich caramel and artfully garnished with (yum) chocolate. Speaking of my favorite topic, chocolate, this year my love affair of The Apple Store has deepened thanks to their new display of Endangered Species Chocolate bars! Live in our area? Plan your trip to Conner Prairie Interactive History Park here.
If you don’t have a place like this in your neck of the woods don’t fret. Caramel apples can be made at home with ease. And who couldn’t use a new family recipe/tradition that involves chocolate?
Chocolate Chunk Caramel Apples6 apples, washed and well dried 1 pkg (14oz) caramels, unwrapped 2 Tbsp water 3 3oz Endangered Species Chocolate Bars, broken into chip-sized bits
Remove apple stems and insert wooden stick into each apple.
Cook caramels and water in saucepan on med-low heat until caramels are completely melted. Stir frequently.
Dip apple or spoon caramel over apples to coat. Roll caramel-coated apple in broken chocolate pieces, gently pressing chocolate into caramel to secure.
Place your apple masterpieces on a waxed paper covered baking sheet; let sit for at least 20 minutes or until caramel is firm.
Tip: The only tricky part is coaxing the caramel to not slide off the apple as you are pressing on the chocolate chunks. To make life easier, refrigerate the apples (while you are cooking the caramels) to cool them slightly – this helps the caramel adhere better.
Did you ever notice that when it comes to spreading awareness about endangered species, animals get the lion’s share of the attention? Most anyone can easily rattle off five threatened animal species…but can you name a plant species in need of protection?
My 5-year old can. Armed with knowledgement about his current obsession, carnivorous plants, he informed me that his favorite plant (the oh-so-amazing Venus flytrap) was a threatened species and needed our protection. He’s right. As I learned more, my eyes were opened to a whole new world of species in need.
According to the Encyclopedia of Earth, over 8,000 plant species worldwide are officially threatened or endangered – and that number grows daily. Between one-fourth and one-half of all plants are at some risk. In the United States alone, the U.S. Fish and Wildlife Service lists 795 plant species as threatened or endangered. A disturbing matter because plants provide essential, life sustaining ecosystems with oxygen, food, medicines, building materials, textiles and habitats. Not to mention their beauty.
Just as it would be deplorable and tragic if, say, chimpanzees became extinct during our lifetime (a loss that is a real possibility, researchers warn), our world wouldn’t be the same without species like the black bat flower, monkey puzzle tree…or the Venus Flytrap.
My carnivorous plant-loving son with his purple pitcher plant, another threatened species.
Want to become famiiar with endangered plants in your area? Visit the U.S. Department of Agriculture’s Threatened and Endangered List and select your state.
Selecting Wrapping Paper
“So what species should we put on the wrapper?” is the main thought that obsesses our minds after determining a flavor for a new Endangered Species Chocolate bar. This packaging element is the first thing people notice about our chocolate bars. The success of a flavor can often hinge on the appeal of the animal. Case in point: a boost in our Smooth Milk Chocolate Bar sales coincided with a cover art switch from the red salmon to the sea otter. Coincidence?
Everyone can connect with the cute and cuddly. But we don’t want to do a disservice to the rest of the world’s endangered species – you know, the ones that some consider a tad creepy. So yes, the majority of our chocolates feature animal photography that is easy on the eyes but that doesn’t mean we neglect the weirder ones. Sometimes it works and sometimes it doesn’t.
Would a chocolate bar boasting a bat on the wrapper fly?
We boldly assigned the bat as the ambassador of our Intense Dark Chocolate with Cacao Nibs bar in 2004. Among the most endangered of wildlife, bats, as pollinators and controllers of insects, are vital to nature’s existence. But they give many people the willies! That’s why I’m pleased to report that “The Bat Bar” has been embraced by our consumers and enjoys a healthy sales ranking to this day.
An Iguana? Really?!
It doesn’t always work though. Take our long ago misguided notion to have a marine iguana grace the cover of the Organic Smooth Dark Chocolate Bar (view it here). This flavor should have been a shoo in for top selling flavor but it languished. After months of struggle, it was stuck being the least popular chocolate bar in our collection. However, almost immediately after the wrapper art was morphed into a butterfly, this bar soared to the top sales spot and is still there today!
Ophiophobia (fear of snakes)
So would my debilitating fear of snakes keep me from grabbing a chocolate bar that had a serpent on the wrapper? I’d like to think not. Each creature holds its own important place here on Earth – and honestly, I think there is beauty to be found in the strange and unique (a sentiment shared by ancient Greek philosopher, Aristotle).
“In all things of nature there is something of the marvelous.” – Aristotle
What creatures do you find fascinating that others tend to shy away from?
Do I blame the endless summer heat for squelching my creative process? (that one gets my vote) Could it be that I am still struggling to get back in the swing of work, post-vacation? (doubt it – I took 2 weeks off and returned refreshed) Maybe the fact that I stopped exercising 3 weeks ago has something to do with it. (ugh, I feel really guilty about that one)
The ideas just aren’t flowing, y’all. I feel like a turtle tucked in a shell – hiding from my writing. I have neglected to compose an engaging post (or any post for that matter) for 3 weeks. No thoughts on chocolate. No inspiring words about the importance of conservation. Nothing. Zilch. Nada.
But, ya know, maybe the cure lies in just admitting that I have a problem. Because – strangely - penning this mediocre post is actually making me feel freer, more relaxed…and dare I say it, unblocked. Finally facing the fact that my mojo is lost has also encouraged me to take control and seek out ways to recapture it. This list, 33 Ways to Stay Creative, is my new mentor.
Thanks for being patience with my humanness. Carry on.
Photo image by swanksalot via Flickr Creative Commons
1. MAKE A DIFFERENCE
By choosing your chocolate carefully, you can support fair and ethical trade, ensuring cacao farmers a fair price for their crops and supporting responsible labor practices (such as no child labor). Choosing all-natural and organic chocolate supports sustainable farming – which puts fewer chemicals into the earth, protecting diverse forests ecosystems.
2. TRIGGER NOSTALGIA
Can you recall your earliest experiences with chocolate? Have your chocolate tastes changed over the years? What was your favorite chocolate bar when you were a child?
3. TEST THE LIMITS OF YOUR WILLPOWER
Place your favorite chocolate bar (opened) on your desk at the beginning of a workday (for those that feel especially strong – try this on a Monday). See how long it takes you to take a bite. Get co-workers to play along and compare times. My record is 20 (long) minutes.
4. SOMETHING TO HORDE AND HIDE
Good chocolate has a funny way of disappearing. Don’t feel any shame in having a hidden stash somewhere in your home and/or office. Think of a place no one would think to look and horde it away to nibble when an intense chocolate craving hits!
5. A TOKEN OF LOVE
It has been said, “There is nothing better than a good friend, except a good friend with chocolate.” Even something as simple as showing up at a friend’s house with a chocolate bar is a perfect way to say “you mean the world to me.”
6. MARK YOUR PLACE
The wrapper of your favorite chocolate bar can be quickly crafted into a sweet-scented bookmark. Each time you go to read, you’ll be reminded of your last indulgent chocolate experience. Thinking up ways to reuse things before tossing them in the trash or recycle bin is a great way to be green.
7. IMPROVE YOUR COOKING
Break up your favorite chocolate bar and substitute the chunky pieces for chocolate chips in a cookie recipe. Make amazing hot chocolate by melting 1.5oz or so of a quality chocolate bar into a hot mug of milk/soy milk.
8. SAVOR, APPRECIATE AND ANALYZE
Chocolate is serious business (at least it is at my house)! Flavor of chocolate varies depending on the region in which it grown and type of cacao bean used. Close your eyes, inhale its aroma. Let the bite sit and melt on your tongue. What words come to mind to describe the flavor – earthy, fruity, floral? Bitter, sweet? For more tasting tips, read our previous post, Sensory Tasting.
9. PAIR WITH WINE
As a rule, dark chocolate pairs well with red wine. Read up and drink up after referencing our Wine & Chocolate post.
10. RESEARCH REASONS TO NIX THE GUILT
In moderation, chocolate is healthful. While nibbling your next chocolate bar, surf the web and read about all the health benefits associated with chocolate. Remember, the higher the cocoa content, the greater the health benefits.
For the love of chocolate, this is by no means a comprehensive list. Share other vital uses for chocolate by commenting below.
Photo image by Hitchster via Flickr Creative Commons
With summer here, my mind has turned to planning our annual family beach trip. Images of building sandcastles, splashing in the surf and long walks on the beach fill my daydreams as I count down the days till vacation. As a mom of a nature-embracing little boy, I aim to pass along ways to play and explore the beach that make sure this fragile ecosystem is protected from his well-meaning, oh-so-curious hands.
LOOK AND RELEASE
It’s fun (and educational) to scoop crabs and other sea creatures into a bucket to observe. Just keep in mind that these guys need water to breathe. Even with water in your bucket, a crab will only last 20 minutes before it begins to suffocate. Look – then let them go.
DON’T ROCK IT!
Wondrous discoveries can be made by looking under rocks in tide pools. Just be sure to lift rocks straight up (so you don’t accidentally crush critters hiding underneath) and replace the rocks gently, leaving them as you found them. Many beach creatures find cool, moist homes under rocks, logs and seaweed. If you move or take their home. they might not survive. Check out this video for a rock lifting demonstration.
CLINGING FOR A REASON
Starfish, mussels and other clingy creatures survive waves and predators by hanging tightly to rocks and wharf pilings. If picked off a rock or perch, they rarely survive.
DUNES ARE SENSITIVE
Use dune walk-overs and designated beach access points to cross dunes. This fights erosion by protecting the plants that hold the dunes in place. Dunes are also a popular spot for sea turtle nests and should not be disturbed.
What am I missing? Share other ways we can protect and preserve beaches by leaving a comment below.
Photo image by gareth1953 via Flickr Creative Commons
Bring your backyard to life
As I write, I am listening to the clear, fluted sound of a couple of Black-Capped Chickadees coupled with the metallic chirp of a Northern Cardinal. It’s relaxing, entertaining and satisfying to the nature-lover in me to devote the backyard to the birds. Habitat restoration is vital for wild birds and other wildlife due to commerical and residential infringement on natural areas. Your backyard (or if space is limited – your balcony!) is one place where you can easily make a difference. All you need to do is provide 4 basic elements:
You can help secure a food supply for birds by planting shrubs and trees that produce seeds, fruits, nuts and nectar. This is a sure fire way to make your yard attractive to birds for years to come. Here’s a list to give you planting ideas. Bird feeders (seed, nectar, suet) make it super easy to provide a helping hand to the birds throughout the year. Plus, you can position a feeder in a prime spot for bird watching. Just be sure to place it near a tree or shrub – birds like cover from predators while feeding and a place to perch while waiting for a turn at the feeder.
Water is an important part of your backyard habitat. A pedestal bird bath or shallow water dish placed at ground level will provide the necessary water for drinking and bathing. Replace the water every few days to keep it fresh and clean. Although this is a bit of extra work, it is well worth it. A water source can dramatically increase the number and type of wild birds that visit your yard. Plus it is totally entertaining to watch birds splash around in the water. Be sure to place the bird bath where you can view it from indoors. For more tips on supplying water, click here.
Shelter will turn your yard from a place where birds visit to a place where birds live. Birds need places to hide from predators and the weather. Plant evergreen trees and shrubs that provide year round cover. Large rocks, stumps, ground cover and brush piles offer a welcome haven for ground feeding birds.
PLACE TO RAISE THEIR YOUNG
With more and more destruction of natural habitats, birds are having trouble finding nesting and roosting sites. Bluebirds, purple martins and woodpeckers are struggling to find places to raise their young. Go here to find specifications for birdhouses that will suit the birds you wish to attract. You can put birdhouses up any time of the year; when not in use for nesting, many birds will use them for a place to sleep in cold weather.
Now that you’re a bird nerd…
Once you have your backyard habitat established, treat yourself to a field guide or mobile app (I use iBird) to help you learn about and identify your new feathered friends. You can also participate in the Great Backyard Bird Count to help scientists create a real-time snapshot of where birds are across the continent. On Twitter? Search #birdnerd to see what other bird watchers are tweeting.
Special thanks to my friend, Stephanie, a fellow bird nerd, for the post idea.
Which birds frequent YOUR backyard? Let’s compare birding notes (include your State in the comment to make it more interesting)!
It starts as a gentle subliminal nudge. “chocolate…” Within minutes, it grows into an insistent full body urge. “Chocolate. Chocolate. CHOCOLATE!” You can’t (and in my opinion, shouldn’t) ignore it. You have a full blown chocolate craving.
What powers the craving?
It is said that people crave chocolate more than any other food. In the U.S., the typical person eats 11.5 pounds of chocolate a year. Why is chocolate craved more than any other food? Sure – it tastes good, has a silky smooth texture and melts in your mouth…but is there more to it? The question is, are chocolate cravings in the body (physiological) or in the heart (psychological)? There are a wide variety of arguments as to why people have chocolate cravings.
Is the body to blame?
Some think certain compounds in chocolate may be physiologically addictive, activating mood-lifting chemicals in the brain (serotonin, dopamine). However, tests have shown that most mood-altering agents in chocolate are broken down before they reach the bloodstream. Others insist that deficiencies in minerals (such as magnesium, iron) cause people to desire chocolate. But it that’s the case, why aren’t we craving snackable magnesium-filled pumpkin seeds or iron-rich savory thyme with equal vigor?
Or is it comfort we crave?
A 1994 study passed out milk chocolate, white chocolate (which contains zero cocoa), cocoa capsules (utterly lacking the sensory components of chocolate) and placebo polls to a group of subjects. The study found that only milk chocolate fully satisfied the chocolate cravings of the subjects. In addition, their cravings were better satiated by the white chocolate than the concentrated cocoa capsules. This suggests that chocolate cravings can be (SHOCKER!) attributed to its taste, aroma, texture and sweetness.
But really, who cares?
Long story short, when it comes to pinning down the reasons for chocolate cravings, research is pretty inconclusive. But do we really need to know the why? Shouldn’t we be focusing our mental energies on how to best satisfy those chocolate urges? I’m off to check on my secret chocolate stashes. I suggest you do the same.
What do you think causes chocolate cravings? What types of chocolate best satisfy your strongest cravings? Comment below; we crave the feedback!
Better late than never
My mind is continously wrapped around chocolate and species conservation. It’s my job and I love it. And you’d THINK that I’d be totally keyed in to all the conservation-minded holidays out there – but they always sneak up on me. Usually, I become aware of these obscure observances the day after the fact. Like World Water Day (March 22) and International Migratory Bird Day (May 14). And wouldn’t you know it – World Turtle Day was May 23rd. I’ve given up too many good writing ideas for fear of being untimely. Watch me now as I bravely and belatedly post about World Turtle Day!
Soft spot for hard-shelled creatures
Turtles and tortoises have been around for more than 200 million years. They obviously are creatures that are meant to stand the test of time. However, over the past 20 years, almost 50% of all turtle species have been listed as threatened. And six out of seven species of sea turtles are threatened or endangered. Since learning these deporable facts, I aim to seek out ways to help.
SEE Turtles saves sea turtles
Combining conservation tourism and volunteerism, SEE Turtles works in Costa Rica, Baja California Sur and Trinidad – vital nessting habitats for endangered sea turtles – to support community-based turtle protection efforts.
You can get involved in a small, meaningful way by purchasing Endangered Species Chocolate’s Save the Sea Turtle Gift Pack. Or you can go big and plan an adventure vacation with SEE Turtles and have a hands on sea turtle saving experience!
Be aware of baby turtles
The U.S. Humane Society urges people to beware of fairs, carnivals, flea markets and pet shops that sell baby turtles. In 1975, FDA’s Public Health and Services Act banned the sale/distribution of turtles less than four inches in length. Despite the ban, baby turtles continue to be sold – an illegal practice that is destructive to both turtles and humans. A practice I recently witnessed at a tourist shop while on a beach getaway weekend. You can bet when I return to the beach this month, I am going to be asking the store owner some hard questions and reporting them. Click here to learn how to report these types of violations to the FDA.
Many turtle species are declining due to the pet trade. Children often lose interest in pet animals obtained on impulse and parents may not be prepared to care for a turtle who can live for decades and grow to be a foot long. Turtles need proper light and temperature, a water filtration system and room to grow. Countless pet turtles die from being kept in inadequate conditions.
Humans, especially young children, are also put at risk by close contact with pet turtles. A major Salmonella outbreak in 2007 that sickened 107 people (mostly children) in 37 states was attributed to pet turtles.
World Turtle Day
May is a busy time for turtles (yes, yes…I know it is now JUNE!). Many have recently emerged from winter hibernation and are beginning their search for mates and nesting areas. May 23rd was designated World Turtle Day in 2000 by American Tortoise Rescue. The day is used to highlight the threats to turtles’ survival and educate about what we can do to protect these quiet creatures. Just like this post, caring and spreading the word is better late than never.
Share your turtle stories! Join me in celebrating a belated World Turtle Day by commenting below.
Working at a chocolate company is SUCH HARD WORK! Each week, we are assigned “sensory duty” – meaning we have to drag ourselves away from our desks to sample endless bites of freshly made premium chocolate for the sake of quality control. Over the years, I’ve learned a thing or twelve about chocolate tasting.
First and foremost – chocolate…really good chocolate…deserves to be thoroughly savored and appreciated. Get the most our of your next chocolate experience by involving all of your senses. Pick your favorite fine chocolate (here’s mine) and let the sensory suggestions below guide you.
A glossy shine to the chocolate’s surface shows a good temper – cocoa mass and cocoa butter bonded to perfection. The overall color should be consistent, a feast for the eyes.
A crisp, bright snap indicates quality. When chocolate molecules are aligned (a proper temper) they are harder to break apart, hence the snap!
A sensual step that should never be skipped! Release chocolate’s aroma by rubbing your fingers along the chocolate’s surface. Inhale deeply and focus. What olfactory memories pop into your mind? While smelling the chocolate, prepare your taste buds…
Take a bite and notice the texture of the chocolate. Fine chocolate should feel smooth to your tongue.
Now, close your eyes and cut off all sensory information except the chocolate and your taste buds. Allow the chocolate to overwhelm you. Fine chocolate should have a lasting impact – a slow and lingering flavor experience. BWF2JQHM8AEN
Share what you love about chocolate by commenting below.
THE TWEET FEED
- Wish you were here with us at @NatProdExpo! booth 2950 #expowest http://t.co/k2SeSW96tE
- Tens of 1000s of manufacturers at @NatProdExpo ! @veraciousvegan shares her fav vegan finds from Day 1 of #ExpoWest http://t.co/59NVkrsnMi
- In new issue of @originmagazine: 25+ Top Animal Nonprofits and this mention of our new Creme Filled Bars! http://t.co/dgXip5Fm6A