<< Back To ChocolateBar.com
Browsing articles tagged with " 10% Promise"

Letter from AWF


We’d like to share a letter of thanks we received this week from 10% GiveBack Partner, African Wildlife Foundation. Each chocolate bar you purchase is helping generate donations that are having a powerful impact on at-risk species around the globe. From all of us here at Endangered Species Chocolate, thank you for indulging in a cause.

Over the past seven years African Wildlife Foundation, AWF, has been privileged to see Endangered Species Chocolate grow to become one of our most committed, generous supporters. [The] 10% GiveBack program that has been provided to AWF over the past year will make a significant difference for advancing our mission to ensure the wildlife and wildlands of Africa endure forever.

Among other priority species programs, ESC’s support has been a catalyst for the launch and expansion of our African Apes Initiative that seeks to protect the critical habitat of Africa’s chimpanzee, mountain gorilla, lowland gorilla and bonobo. Further, the 10% GiveBack funding has bolstered our efforts to combat the poaching crisis by supporting anti-poaching ranger teams in key elephant and rhino sites; and establishing a sniffer dog program to intercept ivory and rhino horn smuggling attempts at transit hubs.

Curt, it is a great pleasure to work with you and the Endangered Species Chocolate team. I hope to have the opportunity to visit Indianapolis before long to thank you in person. In fact, the director of our programs in Kenya, Fiesta Warinwa, is planning to be in the U.S. in early April. If you are in Indianapolis at that time I would like to bring Fiesta by the ESC office to share details on the great work she is carrying out to protect elephants and other wildlife in the Kilimanjaro region and other key landscapes in Kenya. She is a tireless, enthusiastic conservation champion and I think you would enjoy meeting her.

For now, please accept the gratitude of the entire AWF staff, our board of Trustees and our community conservation partners throughout Africa.

Best Regards,
Kurt Redenbo
AWF Director, Foundation & Corporate Relations


Fairtrade International


We at Endangered Species Chocolate have an established history of working with cocoa farmers in West Africa, supporting growers that commit to high standards for quality and ethical trade. Now, we’re expanding that support with the broad, transparent reporting resources of Fairtrade International, resulting in something pretty terrific…take a bite of the first America-made chocolate using fully traceable Fairtrade International cocoa from West Africa!

“The FAIRTRADE Mark on every Endangered Species Chocolate wrapper demonstrates the company’s commitment to ethical trade and social impact,” – Hans Theyer, Executive Director of Fairtrade America, the U.S. representative of the international Fairtrade system.

Read the full announcement here and download our fair trade Info Sheet for additional facts.



Chocolate Bar at Work


Friday, May 16th is Endangered Species Day – a day to recognize conservation efforts to save at-risk species and habitats. Let’s celebrate the fact that over the past three years, you’ve helped us raise over $855,000 for conservation groups[*UPDATE 4/27/15: over $1 million donated in past 3 years]!  Take a closer look at specific programs your Endangered Species Chocolate purchases and our 10% Promise are funding.


 Partner: African Wildlife Foundation | Program: African Apes Initiative

“Endangered Species Chocolate’s 10% GiveBack program is making a demonstrable difference in helping AWF to conserve the natural resources and heritage that are vital to Africa’s environmental and economic prosperity.” – Kurt Redenbo, Director, Foundation & Corporate Relations, African Wildlife Foundation

Africa is home to 4 of the world’s 5 great ape species. Unfortunately, all 4 are endangered or critically endangered. Through the newly launched African Apes Initiative, AWF works throughout West and Central Africa to protect great apes and their habitats.

  • AWF prioritizes those great ape habitats most in need of conservation intervention;
  • They work with park authorities and other on-the-ground partners to identify gaps in local conservation support;
  • This program provides seed grants and technical support for critical interventions;
  • AWF implements long term conservation strategies. Learn much more here.

ESC Day Xerces Bee

Partner: The Xerces Society | Program: Bumble Bee Watch

“[Endangered Species Chocolate’s 10% donation] allows us to expand our work to protect pollinators in all landscapes across the U.S.” – Scott Black, Executive Director, The Xerces Society

Bumble Bee Watch is a collaborative effort to track and conserve North America’s bumble bees. This citizen science project allows for individuals to:

  • Upload photos of bumble bees to start a virtual bumble bee collection;
  • Identify the bumble bees in your photos and have your identifications verified by experts;
  • Help researchers determine the status and conservation needs of bumble bees;
  • Learn about bumble bees, their ecology, and ongoing conservation efforts; and
  • Connect with other citizen scientists.

ESC Day SEETurtles

 Partner: SEE Turtles | Program: Billion Baby Turtles

“Over the past 3 years, Endangered Species Chocolate grew to be the single largest supporter of SEE Turtles and SEEtheWILD, support that has been critical to the success of our programs.” – SEE Turtles 10% Promise Report

6 out of 7 species of sea turtles around the world are endangered or threatened. SEE Turtle program, Billion Baby Turtles,  is helping reverse this decline by saving one billion baby turtles over the next decade. For every $1 raised, SEE Turtles saves at least 1 hatchling. Funds support vital nesting beach patrols across Latin America:

  • Eastern Pacific Hawksbill Initiative
  • Las Tortugas Research Station
  • Paso Pacifico
  • WILDCAST Costa Rica
  • Cuba Marine Research & Conservation
  • Flora, Fauna y Cultura

Be sure to join us on Facebook, May 12-16 2014, for a chocolate giveaway to celebrate Endangered Species Day! “Like” our 10% GiveBack Partners, XXX, XXX, XXX for additional opportunities to win.


Tourism + Sharks

By Guest Blogger  //  Species in Need.  //  No Comments


Dead or Alive: The Promise of Tourism For Shark Conservation

When many people hear the words “shark” and “tourism” in the same sentence, the first thing they think of is how to avoid them. Unfortunately these people are missing the opportunity to witness and learn about one of nature’s truly astounding creatures. While shark attacks are real and many movies and media outlets capitalize on this fear (see Channel, Discovery), there are common sense ways to avoid danger and have a great experience while contributing to shark conservation efforts.

The real predator

According to the conservation group Oceana, an average of 4 people per year were killed by sharks and only 3 fatal attacks in the US from 2006 – 2010 (out of 179 total). Beachgoers are more than 3 times more likely to drown than to die from a shark attack. Compare that to the more than 25 million sharks killed by humans each year, and it becomes clear who is more dangerous.

Sharks, as top predators, are critically important to the health of the ocean. One of the biggest issues why many shark species are endangered is due to the international trade in shark fins, used as a delicacy in shark fin soup, consumed primarily in Asia. According to Shark Advocates International, they are also valued for their meat, hides, teeth, and livers. Due to the facts that sharks grow slowly, take a long time to reproduce, and give birth to small numbers of offspring, these fish are especially susceptible to human threats.

Tourism as a conservation tool

One strategy to help protect and research sharks that is gaining popularity is ecotourism. A recent study of sharks around Costa Rica’s Cocos Island estimated the value of a hammerhead shark to tourism at US $1.6 million each, compared to just under $200 it could bring if sold. A 2011 study by the Australian Institute of Marine Science had an even more dramatic difference, estimating a lifetime value of nearly US $2 million dollars for a reef shark in Palau vs. only $108 for sale in a fish market. Governments are starting to take notice of this economic value; countries including Australia, Palau, and the Cook Islands have recently created large new marine protected areas to protect sharks and other ocean life.

While diving to see sharks has its abstract value, many tour operators and volunteer organizations are taking advantage of shark tourism to directly benefit conservation. SEEtheWILD partner Sea Turtle Restoration Project has a unique trip for divers to the Cocos Island where people can help to tag hammerheads as part of a research program. In Belize, Earthwatch Institute has a volunteer program in Belize to study shark populations and the value of marine protected areas.

Another way that travelers can support shark research is by participating in the Whale Shark Photo ID Library. Anyone with underwater photos of whale sharks can upload them to this website for identification, helping to build this important resource for conservation efforts. Finally, some shark trips generate donations for conservation efforts, including this whale shark trip to Isla Mujeres (Mexico).

Playing it safe

For those who get sweaty at the mention of sharks, there are many ways to keep yourself safe when in the water with sharks. The easiest way to do that is to swim with the least threatening of sharks, the whale sharks. Though these giant fish can be 40 feet long and weigh 20 tons, they don’t have teeth and are not aggressive to humans. Also, by remaining calm around sharks and keeping your distance, you can minimize the risk of being around these fascinating creatures. If you are diving or snorkeling in areas where sharks live, ask your guide about what to expect and what species to look out for.

SEEtheWILD’s Tips for Shark Conservation Tourism

Check out SEEtheWILD’s shark conservation tours and volunteer programs:

Mexico Whale Sharks

Whale sharks & turtles

Belize shark research

Undiscovered Belize

Galapagos Adventure

Cocos Island Shark & Turtle Research

  This blog post was written by Brad Nahill, Director & Co-Founder of SEEtheWILD.

Brad Nahill is a wildlife conservationist, writer, activist, and fundraiser. He is the Director & Co-Founder of SEEtheWILD, the world’s first non-profit wildife conservation travel website.  To date, we have generated more than $300,000 for wildlife conservation and local communities and our volunteers have completed more than 1,000 work shifts at sea turtle conservation project. SEEtheWILD is a project of The Ocean Foundation. Follow SEEtheWILD on Facebook or Twitter.


Indulge in a Local Cause

Part of the territory of being an ESC employee is volunteering in the local Indianapolis community. Over the years ESC has volunteered at several Indy organizations including the Humane Society and Keep Indianapolis Beautiful. Most recently ESC employees have been serving lunch at the Wheeler Mission, a shelter that helps the homeless population of Indianapolis.

While the company all ready gives back 10% of its net profits to its partners, it also believes that taking the time to reach-out locally is an important aspect of its overall mission to give back. Most recently ESC teamed-up with the Peace Learning Center to participate in the Indiana Service Challenge.

As part of the service challenge ESC worked on a project for Peace Learning Center’s Be the Change Workshop and Exhibit. ESC employee’s spent a sunny April afternoon away from their desks making a whale out of trash that the Peace Learning Center had collected to represent the types of things that have been found in a whale’s stomach. The hope is that the summer groups that visit the center that are primarily young schoolchildren, will see the whale project and have a better understanding of what happens to their trash when they don’t recycle or properly dispose it.

So how do you give back in your local community? We would love to hear from you and it may just spark some ideas for us!


Choosing an Eco-Charity

We just wrapped up an Earth Day sweepstakes on Facebook, Win a Feel Good Moment, where we offered a chance to win $1000 for the non-profit of the winner’s choice. Choosing an eco-charity to support is a difficult one – there are so many great ones out there! We know this firsthand. To fulfill our 10% GiveBack Promise, we scour stacks of applications and dig deep into each organization. Here are shortcuts we’ve learned along the way to help you narrow down your choices and match up with the perfect conservation org:

1. PINPOINT YOUR CAUSE. Whether you’re interested in wildlife preservation, land conservation or climate change, there are resources to help you find an environmental org that supports your interests. Spend some time with a search engine to get a sense of the organizations out there that share your environmental concerns.

2. CHECK THEIR PERFORMANCE. Once you have a handful of organizations that speak to your eco concerns, Charity Navigator (for larger charities) and Better Business Bureau Giving Alliance (for local giving) are great places to dig deeper. These sites offer free tools to evaluate the financials, accountability and transparency of non-profits. With a few simple clicks, you’ll know which charities are trustworthy.

3. GET TO KNOW THEM, THEN JOIN THEM. Now that you’ve honed in on groups that mesh with your ideals, visit their websites. Sign up for their newsletters. Follow them on social media (Facebook, Twitter, etc). You’ll quickly gain an understanding of the scope of their work and involvement with their members. A good match will make you feel good, excited and involved in making an impact.

What advice would you give to someone who’s looking for a charity to support? Comment below and share your experiences.



Rhino Newborns Bring Hope

Some stories just get inside your head and don’t let go.  African Wildlife Foundation’s January announcement of the birth of two white rhinos really  grabbed me.  Maybe it was the incredibly cute baby calf photo album on Facebook or perhaps I’ve just read the inside of our Dark Chocolate with Hazelnut Toffee Rhino Bar wrapper one too many times.  In any case, I was compelled to learn more.

Starting the New Year off on a bright note, two white rhino calves were born in Mosi-Oa-Tunya Park, an incredibly beautiful Zambian widlife refuge.  African Wildlife Foundation (AWF) assisted in placing the mothers in the park over a year ago – after all but one of Zambia’s rhinos were killed by poachers.  The calves and their mothers are currently under heavy guard by the Zambia Wildlife Authority with support from AWF.  When you look at the statistics, it is clear why this protection is imperative:

  • 2007 – 13 rhinos killed
  • 2008 – 83 rhinos killed
  • 2009 – 122 rhinos killed
  • 2010 – 333 rhinos killed  (Source: Care2)

The disturbing rise in poaching is attributed to increased demand for rhino horn, which has long been prized as an ingredient in traditional Asian medicine.  The numbers in the chart above astound and dishearten me.  I think that’s why the story of the baby rhino births grabbed me and wouldn’t let go – it’s a reminder that conservation can overcome the senseless damage humans inflict on endangered populations.

What gives you hope?